With over 70% of people expected to experience Imposter Syndrome at some point in their lives, a powerful new book is cutting through the noise to tackle it head-on.
Conquer Your Imposter by Aussie based imposter syndrome expert and speaker Alison Shamir is the real, raw, and research-backed guide helping high achievers reclaim their self-worth and silence their inner critic—once and for all.
With celebrities like Justin Bieber recently opening up about feeling unworthy, the public conversation around Imposter Syndrome is growing louder—and more necessary.
Alison Shamir had it all: a corporate leadership role, financial freedom, and a seat at the table. But behind closed doors, she was battling an internal storm—questioning her every move and waiting to be “found out” as a fraud. It wasn’t until a panic attack in the office bathroom brought her to her knees that she discovered the truth: she was living with Imposter Syndrome.
That moment of reckoning became the catalyst for Alison’s transformation—from silent sufferer to global authority. Now, through Conquer Your Imposter, she is equipping readers with the tools, neuroscience, and strategies needed to finally stop feeling like a fake or fraud and start owning your success.
Alison says: “This isn’t just about confidence. It’s about self worth, identity, belonging, and the stories we tell ourselves. We need to stop ‘fixing’ ourselves or chasing ‘more’ and start honouring who we are and what we have achieved already. That’s where true confidence begins.”
Since its release, Conquer Your Imposter has already become a #1 Amazon bestseller in three categories and is being praised by readers across the globe as “transformational,” “empowering,” and “the book I didn’t know I needed.”
How to Start Conquering Imposter Syndrome Today
Alison’s Conquer Your Imposter framework is a nine-stage process backed by neuroscience and grounded in lived experience. It’s designed for all genders, industries, and identity backgrounds—because Imposter Syndrome doesn’t discriminate. For media audiences looking for quick insights, Alison shares the following accessible but powerful entry points:
1. Identify your origin story and environmental triggers
Imposter Syndrome is rarely random. It often stems from childhood experiences, cultural messages, or systemic environments where we’ve been made to feel like we don’t belong. Understanding your personal “imposter origin story” is the first step to dismantling it.
2. Intercept the Imposter narrative in real time
Thoughts like “I don’t belong here” or “They’ll find out I’m a fraud” aren’t facts—they’re fear-based scripts. Alison teaches how to rewire these inner narratives with evidence-based, identity-anchored self-talk that creates lasting change.
3. Redirect self-sabotage into new success habits
Perfectionism, overworking, and avoidance aren’t personality traits—they’re coping strategies. Alison introduces repeatable tools like Flipping the Comparison Coin and The Beginner’s Mindset to reframe these behaviours into positive, empowering habits.
“This isn’t about fluffy affirmations,” she adds. “It’s about neuroscience-backed behaviour shifts that restore self-trust and unlock authentic confidence & high performance.”
Alison concludes: “You’re not broken. You’ve just been taught to doubt yourself. That changes now.”