Author: admin_fijitimes

The refreshed packaging of Sanitarium Weet-Bix is more than a branding exercise for the CJ Patel Group, it reflects how corporate partnerships are increasingly being used to grow women’s rugby and strengthen community engagement in Fiji. Launching the new packaging today, Group Marketing Manager Monisha Prasad said the redesigned Weet-Bix boxes aim to deepen the connection between consumers, rugby and national identity. Prasad said every purchase of Weet-Bix should remind Fijians of the country’s rugby culture and community spirit, while also highlighting the impact of the Weet-Bix Raluve Champions programme. She said the initiative now reaches more than 3,100 players…

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