Streax Professional, the premium hair colour range specially crafted for salon professionals and technicians announced actress Vaani Kapoor as the new face of its brand at an event held in Mumbai, where the actress walked the ramp, launching the brand’s latest collection, Retro Funky.
As part of the association, Vaani will feature in the brand’s print and digital communication campaigns. With this move, Streax Professional hopes to strengthen its appeal amongst millennials and the aspirational young patrons. Announcing the association with Vaani, Mrs. Rochelle Chhabra, Professional Division Head, Hygienic Research Institute said, “We are delighted to have Vaani join the Streax Professional family.
Vaani is a talented, vivacious and stunning youth icon, who has inspired India with her exceptional fashion sense and brave style moves. As a style icon who personifies the sentiment “Go Bold”, Vaani Kapoor was a natural choice for the brand.”
Also speaking at the announcement, Vaani Kapoor said, “Streax Professional is such an iconic and path-breaking brand, and they have always championed the cause of self-expression. I am proud to be a part of this family now and look forward to our creative collaboration. It’s going to be great as I love experimenting with my hair with colour and styling!”