&TV launches India’s first live singing reality show for kids, Love Me India

Music is often said to be literature of the heart, it’s what speaks when words fail. Giving the reign to millions across the nation to choose India’s young singing sensation will be &TV’s first ever live singing reality show for kids, Love Me India. Developed by Essel Vision Productions, the concept will revolutionize the current reality show space as the format gives the people of India the highest voting power. Opening the live battlefield amongst kids aged 5-15 years, the show will bring forth talent from different zones of India – North, South, East and West. With 48 young contestants vying to win audiences hearts through their singing talent, Love Me India will go live on 22nd September 2018, every Saturday and Sunday at 9:00 pm only on &TV.

Joining India in the voting process and helping them choose their singing megastar will be three musical maestros. Making their debut in the judging territory will be the High Rated Gabru, Guru Randhawa with elegant and soulful singer, Neha Bhasin. The industry’s favorite judge with over 700 blockbuster songs and the biggest live shows worldwide to his credit; actor, singer, composer, India’s superhit machine Himesh Reshammiya will also be seen joining the judging panel. Each of the four zones will be led by a captain who will play the role of a guide and mentor, teaching and motivating these young singers and further nurturing their talent. Leading the West zone with full force will be Maharashtra’s favorite, Abhijeet Sawant, while the Gulabo singer Anusha Mani will reign over the South zone. Spreading her charm and leading the talent of the East zone will be Bhoomi Trivedi of Ram-Leela fame, along with actor, singer and pride of Punjab, Navraj Hans who will be seen taking control over the North zone. Returning to the reality stage owing to his passion for music and love for anchoring will be the versatile, Meiyang Chang along with the stunning, Sunanda Wong.

Putting the spotlight on India’s novice singers, Love Me India began a unique audition process providing the nation with the power to select the best out of the lot. Along with digitally scanning the talent of 80 contestants on the Zee5 portal, viewers also got a glimpse of these magical voices through live concerts held across the four zones of India. Crooning to some of the hit songs, the top 20 from each zone along with their respective zonal captains left the audience in awe, giving them a flavour of the entertainment that lies ahead. Enhancing the current audience engagement process followed across the reality show arena, Love Me India will provide its viewers with the chance to vote live for their favorite singer by logging on to the Zee5app.

Commenting upon the launch of this unique concept, Vishnu Shankar, Head, &TV said, “Love Me India aptly embodies &TV’s brand ideology of ‘Hai Khaas Har Andaaz’. In a first of its kind move, the reality show for kids shifts the power to the people, giving them the right to choose their singing superstar from the audition phase itself. With this interactive format, we are redefining the way of engaging with both content and consumer, taking it to the next level.”