The Ministry of Agriculture is urging all who are in the market supply chain to consider the impact of COVID-19 on all Fijian households and to refrain from unnecessarily marking up prices of basic food items such as crops and vegetables.
During this COVID-19 lockdown period within the country’s two major cities, Minister for Agriculture, Hon. Dr Mahendra Reddy has urged producers, middlemen, and vendors to sell their items at a reasonable price to ensure a mutually beneficial trade effect within the supply chain and also for the consumers.
He stressed that the Ministry of Agriculture would continue to deploy its officers to local municipal markets and satellite markets to collate information on market prices and to negotiate should there be unnecessary price hiking.
“We are living in extraordinary times and these are trying times for all of us, to say the least, I am urging all who are in the supply and value chain to be considerate of their fellow Fijian during this time.
“We reiterate our commitment to ensuring access to acceptable food of nutritional value for all Fijians but we cannot do this alone, we need the support of our stakeholders, in particular our producers, our middlemen and vendors to be on the same page,” said Hon. Reddy.
Minister Reddy elaborated that seeing as Government did not regulate vegetable and crop prices in the market, the onus remained within the supply chain to consider the ramifications of marking up prices on their respective businesses.
“We have no control over the prices that are being charged to consumers but we can only appeal to our vendors to maintain an equitable reasonable price on their products whilst marketing and selling them,” he said.
The Ministry of Agriculture is continuing to work with all in the supply chain to ensure the continued supply of fresh produce to all municipal markets within the lockdown areas.