Eros International, a leading global company in the Indian film entertainment industry, announced today the launch of Eros Now Short Movies on Eros Now, its cutting edge digital over-the-top (OTT) South Asian entertainment platform. The first of the short movies, produced by multi-talented artist Ayushmann Khurrana’s Toffee, co-produced with casting director Mukesh Chhabra and directed by Tahira Kashyap premieres today on Eros Now.
2017 witnessed an emerging trend of short movies on OTT platforms, which have been widely appreciated by viewers. Recognizing the trend and its fast-growing popularity, Eros Now has launched Eros Now Short Movies to give budding filmmakers a platform to showcase their talent. Through this platform, Eros Now will aggregate and showcase the choicest Short Movies, one each month to its subscribers globally.
A beautiful story around two young girls with a social message, Toffee has already garnered critical appreciation at various festivals including the 30th Cinekid International Film Festival, Amsterdam, the 14th Bahamas International Film Festival and MAMI. Toffee was also nominated for the Best Film at the Filmfare Short Film Awards 2018, a category specially created by the popular awards owing to its growing status.
Commenting on the launch, Rishika Lulla Singh, CEO, Eros Digital, says, “Our aim is to constantly innovate and spot trends that stimulate the audience. We want to continue engaging our viewers with exciting content and formats and are very positive our short movies will deliver on our promise. Toffee, our first offering is an important and socially significant film and Eros Now is proud to collaborate with Ayushyamann and Tahira to kickstart the series with a film that will definitely connect and touch your heart”.
Actor-Singer-Composer-Lyricist turned Producer, Ayushmann Khurrana added, “We are very happy to associate with Eros and showcase Toffee to a much wider audience on Eros Now. I commenced my acting career with Eros (Vicky Donor) and its almost prophetic to turn producer with them for this very special venture directed by Tahira. The film on child marriage is very pertinent and we are glad at how the audience has embraced the film”.
Debutant Director Tahira Kashyap added “Toffee, a film set in the 90s about two ten-year-old girls, their friendship, their insights into the world will take you on a nostalgic journey while it’s still as relevant today. It’s a film made with a lot of heart and we feel happy and blessed at the reception it has received”.