By Kabir M Ali
Leading swim brand Speedo on Wednesday brought Bollywood actress Yami Gautam to a suburban swimming pool to launch their new vertical fitness training program Speedo AquaFit by popular CrossFit L1 coach and Aqua Aerobics instructor FISAF Singapore, Pooja Arora.
Speedo as a brand, is synonymous with performance swimwear, and via it’s global campaign #GetSpeedoFit, it has been working to elevate the status of swimming for fitness and reinforce that water workouts are the next big trend to get fit and achieve a total body workout.
Their new breakthrough fitness program Speedo AquaFit aims to reinforce their commitment to fitness by encouraging consumers to change their fitness routine and make the pool their new gym. The program, created in partnership with leading aqua fitness instructor Pooja Arora, includes land based exercises such as cardio, resistance training, stretching and even weightlifting being performed in the swimming pool. The best part of the program is it doesn’t require knowledge on how to swim.