Pink Is The Colour

Colors Pinkathon – Empowering Indian Women with Inspiring Partner Bajaj Electricals Comes to Mumbai For The Fifth Edition!

Photos by Kabir M Ali

An initiative by the United Sisters Foundation and promoted by Maximus Mice and Media Solutions, India’s biggest women’s run to be held in the city on Sunday, December 18th, 2016 at MMRDA Ground, BKC. COLORS Pinkathon inspiring Partners Bajaj Electricals will have around 10,000 plus women participating.

For the first time, leading Entertainment Channel of India, COLORS joins hands to salute the invincible spirit of the ‘care-givers’ of our Lives. Bajaj Electricals comes on board to promote healthy lifestyle in women.

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 Empowering Indian Women, Inspiring Partners Bajaj Electricals India’s biggest women’s run is coming to Mumbai for the fifth edition on Sunday, December 18th, 2016, MMRDA Ground, BKC. Online registrations are open at for the VWash plus 3km, Mia By Tanishq 5km and Sofit 10km multi-category run and for 21km drop a mail on

United Sisters Foundation and Maximus Events along with super model, actor, fitness enthusiast, avid barefoot runner and Pinkathon founder Milind Soman formally announced the launch of the Fifth edition run in Mumbai at a press conference Cafe Zoe, Lower Parel. Committed to put Women forward, India’s leading entertainment channel, COLORS extends its support to this Cause by partaking in spreading the message of ‘wellbeing of women’ through this initiative.

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l-r-deveika-bhojwani-rj-malishka-beena-koshy-devita-saraf-raj-nayak-anusha-dandekar-neelam-kumar-dr-mini-nampoothiri-at-the-colors-pinkathon-announcement-press-conference-2Expressing delight on the launch of the Fifth edition of COLORS Pinkathon Inspiring Partners Bajaj Electricals in Mumbai, founder Milind Soman said, “We are very excited to bring COLORS Pinkathon to Mumbai once again. We are confident the city and its people will support us and help make this run a success. COLORS Pinkathon is more than a Marathon. It is the seed of change and the beginning of a movement that is carried forward by a growing community of empowered women across India, who share a belief that a healthy family, a healthy nation and a healthy world begins with empowered women. The first step in empowerment is taking control of your own health, respecting yourself and understanding and celebrating the value you bring to your family and society. Empowerment is not a gift of society; it is a gift you give yourself.”