NSW is the most popular state in Australia for international travellers to experience Aboriginal tourism, with visitor participation growing by 42 per cent over the last five years, Minister for Tourism and Major Events Adam Marshall announced today.
Mr Marshall said Aboriginal tourism was a key part of NSW’s appeal to international travellers, with visitors from China, the United States and United Kingdom among those most likely to include and Indigenous tourism experience in their itinerary.
“Over the past five years, more than 1.3 million international travellers to NSW took part in an Aboriginal tourism experience, with these visitors spending an estimated $5 billion during their stay,” Mr Marshall said.
“NSW is home to incredibly rich and diverse Aboriginal tourism experiences, and with the focused effort of the Government through the delivery of the Aboriginal Tourism Action Plan 2017-20, I’m delighted to see our State’s Aboriginal owned and operated businesses enjoying strong results.”
To support operators in fast tracking their international growth the NSW Government has produced a content series of 10 video vignettes and image galleries featuring Aboriginal tourism operators that show the depth and breadth of NSW’s export ready Indigenous tourism experiences.
“We are supporting the operators in this important tourism sector to thrive and this investment in a curated collection of images and video content enables our Aboriginal tourism operators to personally tell their stories and showcase their tourism experiences to an international travel audience,” Mr Marshall said.
“This is a valuable new marketing tool for operators to engage with international travel wholesalers and consumers – to grow their customer base and inspire even more visitors from across the globe to experience rural and regional NSW.”
Minister for Aboriginal Affairs Sarah Mitchell said the figures backed up on the ground feedback from local communities.
“With the oldest living culture in the world, the vibrancy and uniqueness of the tourism offerings available in NSW is reflected in the surge in visitor numbers,” Ms Mitchell said.
‘This means more jobs, more economic independence and understanding for our first Australians, and that is a great result.”
NSW is home to the largest population of Aboriginal and Torres Strait Islander people in Australia, represented by more than 80 different nation groups.