LAFZ brings alive the idea of ‘Hubbul Watan Minal Iman’ this Independence Day

LAFZ is a culturally conscious, guilt-free, Halal certified brand headquartered in Singapore. It is a part of a global FMCG conglomerate Believe PTE. LAFZ aims to bridge the gap between modernity and faith.

Celebrating Independence Day, LAFZ has released a video that reinforces the love for one’s own country. The idea was inspired from a famous Islamic saying “Hubbul Watan Minal Iman” which means “Loving one’s own homeland is a part of faith”. This video is conceptualized internally by the team and is published on their YouTube and Instagram handles.

Watch the video here –

Mr. Ashwin Palkar, Head of Creatives – Believe PTE shares, “National Anthem fills our hearts with pride. It evokes a strong feeling of patriotism and love for our homeland. The film reaffirms that love for one’s homeland is unconditional and unbiased irrespective of religion, colour, caste and societal status.”

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Mr. Ankit Mahajan, CEO – Believe PTE commented, “Believe is a house of brands that makes Halal-certified beauty and personal care products keeping Islamic values in mind. We started our journey with LAFZ, which is a premium flagship brand made with traditional ingredients. All LAFZ products are Halal certified.” Talking about the video Mr. Mahajan adds, “This is our tribute to India’s 75th Independence inspired from a famous Islamic saying Hubbul Watan Minal Iman.”

LAFZ product portfolio contain Fragrances, Cosmetics and Personal Care. All their products are free from any harmful chemicals – alcohol, paraben as well as animal ingredients. LAFZ is certified halal by many countries Including India, Bangladesh and GCC to mention a few.