Mahendra Singh Dhoni launched the trailer of his biopic in front of around 60 thousand people who had gathered in three cities Jalandhar, New Delhi and Mumbai. Dhoni toured with the man who is playing him on screen, Sushant Singh Rajput, director Neeraj Pandey and producers Arun Pandey and Vijay Singh of Fox Star Studios. Needless to say, the fans went berserk as they got to see the trailer with Dhoni.
2. Most Loved Trailer of all time:
With 287 k likes (we will update this before it is printed), the trailer of MS Dhoni The Untold Story is the most loved trailer of all time by a mile. No film comes in comparison with these staggering numbers.
3. Most Viewed Trailer in 24 hours:
With 6.46 mn views in 24 hours, the trailer shattered all view count records existing to date.
4. First ever Global Trailer Launch through Twitter :
For the first time ever, Twitter came on board as a technology partner to promote a trailer across the world.
The social networking platform was given access to MSD’s Twitter handle, through which a personalised message along with the trailer link was sent to all his influential verified followers. The number of people reached with this activity : 140 Million! No film/brand campaign/celeb campaign in the world has been able to do this integration to date.
5. Team MSD Untold Story Reacts :
Director and writer Neeraj Pandey is overwhelmed with the response that the trailer has received. “I’m extremely happy and humbled that cricket fans have loved our effort of portraying the life of their icon, their favourite captain,” he says.