MAHI VE!

India showers love on Mahi, trailer
Report by Kabir M Ali
It was the trailer launch of the most successful Indian cricket team captain Mahendra Singh Dhoni’s biopic and when he hit the road connecting with fans across the country to launch the trailer, the nation showered so much love on him that Dhoni was moved. Here are the highlights of the biggest ever trailer launch that Bollywood has ever witnessed.1. Biggest Ever Fan Engagement :

Mahendra Singh Dhoni launched the trailer of his biopic in front of around 60 thousand people who had gathered in three cities Jalandhar, New Delhi and Mumbai. Dhoni toured with the man who is playing him on screen, Sushant Singh Rajput, director Neeraj Pandey and producers Arun Pandey and Vijay Singh of Fox Star Studios. Needless to say, the fans went berserk as they got to see the trailer with Dhoni.

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2. Most Loved Trailer of all time:

With 287 k likes (we will update this before it is printed), the trailer of MS Dhoni The Untold Story is the most loved trailer of all time by a mile. No film comes in comparison with these staggering numbers.

3. Most Viewed Trailer in 24 hours:

With 6.46 mn views in 24 hours, the trailer shattered all view count records existing to date.

4. First ever Global Trailer Launch through Twitter :

For the first time ever, Twitter came on board as a technology partner to promote a trailer across the world.

The social networking platform was given access to MSD’s Twitter handle, through which a personalised message along with the trailer link was sent to all his influential verified followers. The number of people reached with this activity : 140 Million! No film/brand campaign/celeb campaign in the world has been able to do this integration to date.

5. Team MSD Untold Story Reacts :

Director and writer Neeraj Pandey is overwhelmed with the response that the trailer has received. “I’m extremely happy and humbled that cricket fans have loved our effort of portraying the life of their icon, their favourite captain,” he says.

Vijay Singh, CEO of Fox Star Studios, says. “We are humbled by the audience response to our trailer & that they have found our portrayal of the life and times of Dhoni, one hundred percent authentic.”
 Arun Pandey, Chairman of Inspired Entertainment, Producer of M.S. Dhoni says, “MS is someone who has inspired millions with such humility and candour. It gives me great pleasure to express my dream of his humble journey on celluloid.”
Dhoni + Sushant
Helmed by ace director Neeraj Pandey, produced by Arun Pandey and Fox Star studios, the film which is one of the most anticipated films of the year is all set to release on September 30th, 2016.