D-BOX Technologies Inc. (D-BOX) (TSX:DBO), a world leader in immersive motion entertainment experiences, and Yash Raj Films, the leading film production & distribution company in India, are collaborating for the first time ever to integrate D-BOX’s world-renowned motion technology into WAR, the action-packed Bollywood feature. The introduction of D-BOX to Indian moviegoers couldn’t come at a better time or for a better movie. With more than 70 million views of the trailer so far, it has become one of the most highly anticipated films of the year.
Directed by Siddharth Anand with talented actors Hrithik Roshan, Tiger Shroff and Vaani Kapoor, WAR will be the inaugural film to be screened in PVR Icon, Versova, Mumbai & PVR Select Citywalk, Saket, New Delhi (the country’s two D-BOX locations) on 2nd October, 2019. With D-BOX, moviegoers will discover an unparalleled immersive experience that synchronizes the movement in the seat with the action on the screen making it the perfect way to experience WAR, a rough and tumble, high-octane, adrenaline-packed adventure.
“We are very happy to work with Yash Raj Films on WAR and introduce D-BOX to the legions of moviegoers who are well-known for their love of movies,” states Claude Mc Master, President and CEO of D-BOX. “We are confident that our totally unique immersive experience will put a whole new spin on the way they watch movies and we are convinced that this collaboration will be the first of many more to come.”
India releases more than a thousand films each year making it the largest movie producing country in the world. According to a report by industry lobby PHD Chamber and bed & breakfast accommodations aggregator BnBNation, the Indian film industry is expected to pull in $3.7 billion by 2020 so the opportunities for D-BOX are unlimited.
“This is the first time that a Bollywood action film has been enhanced with D-BOX motion technology, which makes it a very exciting element to our visually stunning, adrenaline-pumping movie. This motion technology brings a deeply immersive experience for moviegoers, enriching the narrative and we are positive that audiences will watch this film like a never seen before, totally engaging action-adventure ride. They are going to feel like they are a part of all that is happening in the movie.” said director Siddharth Anand.
Yash Raj Films WAR, promises to be the biggest action spectacle of all times. The high-octane action entertainer has two of the biggest action heroes of our country, Hrithik Roshan and Tiger Shroff, pitted against each other in a massive showdown. WAR will see the two superstars push their bodies to pull off jaw-dropping, death-defying stunts in a bid to beat each other. WAR has been produced by Yash Raj Films. The high-octane film that also stars Vaani Kapoor opposite Hrithik Roshan, is set to release in Hindi, Tamil, and Telugu on the big National Holiday of Gandhi Jayanti, October 2nd, 2019.