City of Parramatta Council has renewed its partnership with the Parramatta Eels by signing a Memorandum of Understanding (MOU) with the rugby league team during the Blue & Gold Army Festival at Prince Alfred Park on Sunday 3 March 2019.
Council has had a longstanding partnership with the Eels, since signing its inaugural MOU with the club in 2014. The MOU, which has been renewed for three years (March 2019-March 2022), is expected to deliver valuable social, community and economic benefits to the City.
“With the new Bankwest Stadium about to open and Eels fans set to converge on the City, this is an incredible opportunity for local businesses to invite thousands of customers through their doors – both before and after games,” City of Parramatta Lord Mayor Cr Andrew Wilson said.
The MOU was signed on stage at the fan event by Cr Wilson, City of Parramatta Acting CEO Sue Coleman, and Parramatta Eels CEO Bernie Gurr.
The Eels have been an important part of Parramatta’s cultural fabric since the club was founded back in 1947, and have been instrumental in promoting the benefits of sport and a healthy lifestyle through a wide range of community-based programs.
This partnership will enable Council and the Eels to collaborate on a number of events, social media campaigns, and other opportunities to help position Parramatta as a destination to visit before and after games.
“As we return home in 2019, the Eels are proud to again partner with the Council on our shared commitment of promoting both our City and the community we represent,” Parramatta Eels CEO Bernie Gurr said.
“We will be working more closely with Council over the coming years in promoting our club and our region.”
“We look forward to another three years of working collaboratively with the Eels and wish them all the best for the coming season,” Cr Wilson said.