Cadbury Dairy Milk Silk, India’s favourite premium chocolate brand ropes in new-age Bollywood actor, Kartik Aaryan, as the new entrant into the Silk family. The heartthrob of B town who has been storming the box office with a series of romantic comedy blockbusters fits in perfectly with the brand’s romantic appeal. His consistency matches the brand love that Cadbury Dairy Milk Silk enjoys and both will be a win-win together.
Commenting on the association, Anil Viswanathan, Director – Marketing (chocolates), Mondelez India, said, “Ever since we launched, Cadbury Dairy Milk Silk has grown to be one of our most successful chocolate innovations in the country and has played a lead in the premium segment, offering the consumers a unique and indulgent experience. We believe that our association with KartikAaryan will further help in strengthening our connection with the youth, taking Silk’s appeal to the next level.”
On becoming a part of the Silk family, KartikAaryan, said, “I am extremely excited about this association. I love playing romantic fun-filled characters and am looking forward to partaking in yet another refreshing and romantic journey with the iconic Cadbury Dairy Milk Silk.”