Arishfa Khan turns entrepreneur; launches Mishy Mecc

Actress and social media sensation, Arishfa Khan has turned entrepreneur. Seen in TV shows such as Chhal- Sheh Aur MaatEk Veer Ki Ardaas… Veera, Jeannie Aur Juju, Uttaran, Meri Durga and several music videos, Arishfa Khan has been ruling social media since long. The 18-year-old is an inspiration to many girls out there as Arishfa has now turned an entrepreneur and launched her own lifestyle brand – Mishy Me.

The launch took place at a grand event in Mumbai on December 9 in the presence of her family and friends.

Mishy Me’s vision is to launch products which are custom-made for each and everyone’s skin, at an affordable price with the best quality. The first product under the umbrella is Mishy Me blemish balm cream which is an all-in-one product.

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It conceals imperfections, evens out skin tone, hydrates as well as nourishes skin. It also provides protection against UV radiation with SPF30 for effective protection from photo-ageing. This BB cream is suitable for all skin types.

Talking at the event, Arishfa Khan said, “Since my childhood, I was very fond of make-up and it was my dream to start my own beauty brand one day. The journey hasn’t been that easy though. It too more than a year for us to research, test and try. Finally, we have got the best skin cream which is all in one.

I am thankful to Suhail Patel of Ninety Nine Innovative for his inputs and support because of which we could achieve this brilliant product. I request all my fans to do try and share their feedback. I hope this product will come out as the best solution for all that our skin needs.”

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Mishy Me is end to end incepted, funded and built by Ninety Nine Innovation, an Indian start-up company, founded by Suhail Patel. The start-up focusses on building innovative brands that are curated by celebrities. The company focuses on areas such as beauty, fashion, lifestyle and technology. Suhail Patel says, “Celebrities have a huge fan following. They inspire people and fans look up to them.

So, we decided to create a platform for celebs and influencers to convert their followers into customer and build a long term revenue channel. Mishy Me is the first brand that we have just launched and many more will follow soon.”