Alia Bhatt launches her game

Photos by Kabir M Ali

 

Bollywood celebrities have been using digital media to communicate with fans, some of them even launching their own apps. Alia Bhatt has taken a different route by coming up her own experiential game. Called Alia Bhatt: Star Life, it bears uncanny resemblance to Kim Kardashian’s casual free-to-play role playing game released in June 2014.

DSC_4789DSC_4715Ask Alia about the similarities and she says, “I am not trying to compete with Kim. Celebrities like Britney Spears and Demi Lovato also have games on a similar platform. The genre of Alia Bhatt: Star Life happens to be first in Indian market and is my way to connect with fans.”